Google just got ZAGAT Rated! - Zagat Acquired by Google

at Google announced that they had acquired Zagat today!

"So, today, I'm thrilled that Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.


With Zagat, we gain a world-class team that has more experience in consumer based-surveys, recommendations and reviews than anyone else in the industry. Founded by Tim and Nina Zagat more than 32 years ago, Zagat has established a trusted and well-loved brand the world over, operating in 13 categories and more than 100 cities. The Zagats have demonstrated their ability to innovate and to do so with tremendous insight. Their surveys may be one of the earliest forms of UGC (user-generated content)—gathering restaurant recommendations from friends, computing and distributing ratings before the Internet as we know it today even existed. 


Their iconic pocket-sized guides with paragraphs summarizing and “snippeting” sentiment were “mobile” before “mobile” involved electronics. Today, Zagat provides people with a democratized, authentic and comprehensive view of where to eat, drink, stay, shop and play worldwide based on millions of reviews and ratings.


For all of these reasons, I'm incredibly excited to collaborate with Zagat to bring the power of Google search and Google Maps to their products and users, and to bring their innovation, trusted reputation and wealth of experience to our users."

More info out here: Official Google Blog: Google just got ZAGAT Rated!

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Google Celebrating Jorge Luis Borges 112th Birthday - Google Logo

Google Celebrating 112th Birthday of Jorge Luis Borges as on 24th August, 2011 as Google Doodle Logo at their home page.

Jorge Luis Borges was born in an educated middle-class family in August 1899. Borges's 1929 book Cuaderno San Martín includes the poem "Isidoro Acevedo," commemorating his grandfather, Isidoro de Acevedo Laprida, a soldier of the Buenos Aires Army. A descendant of the Argentine lawyer and politician Francisco Narciso de Laprida, Acevedo fought in the battles of Cepeda in 1859, Pavón in 1861, and Los Corrales in 1880. Isidoro de Acevedo Laprida died of pulmonary congestion in the house where his grandson Jorge Luis Borges was born. Borges grew up hearing about the faded family glory. On the other side, Borges's father, Jorge Guillermo Borges Haslam, was part Spanish, part Portuguese, and half English, also the son of a colonel. Borges Haslam, whose mother was English, grew up speaking English at home, and took his own family frequently to Europe. England and English pervaded the family home.


Jorge Luis Borges: From Wikipedia

Jorge Luis Borges

Borges in 1951, by Grete Stern
Born Jorge Francisco Isidoro Luis Borges Acevedo
24 August 1899
Buenos Aires, Argentina
Died 14 June 1986 (aged 86)
Geneva, Switzerland
Occupation Writer, poet, critic, librarian
Language Spanish







Check out Google Search Home Page Logo's on previous occasions and get full information on when, why Google displayed different logos at their Home Page (GOOGLE.COM)

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Google Sitelinks Update - New Google Interface for WebSite Sitelinks at Google

It's morning and I guess not many of power Google user's has noticed that Google rolled out a new Sitelink features which I just now observed. Also I am not sure does it being rolled out to all Google data-center's or as always Google trying out at few and later make it universal. To confirm this new Google Sitelink's feature I checked with Official Google Blog & Official Google Webmaster Central Blog, but there's no news yet in this regard. (Update 0n 08/16/2011: Official Google Blog: The evolution of sitelinks: expanded and improved)

Espn.com - Google Sitelinks

Well you must have noticed earlier for Sitelinks Google only show's few important internal webpages (also known as Sitelinks) at organic SERP's if a user search for any Domain at Google(www.afzalkhan.org) name with or without domain extension (Afzalkhan.org or Simply Domain Name as AfzalKhan) as shown at image-1(Espn.com Google Sitelinks) with Old Sitelinks pattern.

What's New now with Google Sitelinks

Google is now showing website's sitelinks with Title (H1 tag in some cases), meta description and the landing page URL as shown in image-2 (Afzalkhan.org Google Sitelinks) which were missing at the old sitelinks preview (Google used to show only Anchor Text hyperlinked)

Afzalkhan.org Google sitelinks - New Preview

What will its affect on Organic Traffic? - While it's still early to judge its impact but I noticed significant increase in Google traffic for my site since yesterday, the increase in Google Organic traffic is almost 20-30% comparing my daily blog traffic. It's a welcome change from my site being a SEO along with many other changes due from Google including infinite scrolling at SERP's for organic searches too like Google Image Searches. I've read on many forum's Google is experimenting & testing out loads of new feature's since after launching Google +1 which they will merge all together to offer a better user experience.

Finger's crossed expecting few more changes in next coming days which might affect Search Engine Optimization strategies, website organic rankings & traffic.

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