Google SERP's Ranking Algorithm Result Updated - Top Rank SEO Blog

It was in news since April 2008 that Google is updating it's algorithm. I was keeping eye on the SERP's and haven't experienced such changes till date.

As a routine I check my blog/website rankings for my key targeted terms like "Search Engine Marketing Professional", "Internet Marketing Experts", "Online Marketing Experts", "SEM Expert", "SEO Experts", "Interactive Marketing Professional", "Ethical SEO Expert", "Google SEO Expert" and many more.

My Blogs/website were in Google.com top-30 positions and for few keyterms I was in Google Top-5 positions. Till yesterday evening I was doing good for all these keywords and was able to
maintain such rankings from last 1 year. But today surprisingly when I checked the rankings everything was up & down. I experienced the drastic downfall in my rankings.

On 16th July, 2008 Google Fellow Amit Singhal has explained the google ranking algorithm and after that it seems, Google was updating its Algorithm as results are varying drastically on Site Indexing as well as on keyword popularity beside the SERP result for particular site.

I am aware - Google constantly updates SERP's results, constantly indexed the URL's, content to improve the algorithm, but this time Google Update has made a bigger impact.

I know I will again regain the positions by closely analysing & implementing the latest algorithm updates. Overall current updated is more severe and willimpact the other business on larger scale.

I noticed discussion at many SEO Forums with people either complaining or praising a major shift in their rankings over the past 2 days. Major website owner's are complaining the same of loosing rankings to greater extent.

It's time to study in detail and apply SEO strategies with full force. I know Google is kind and will reward me again for my Ethical SEO practices.

Wish to achieve my rankings back as soon as possible.

If anyone else has also experience the same, do share your views, have you seen positive results or not.

Regards
Afzal Khan
Search Engine Marketing Professional

KNOL is Open to Everyone - Google has officially Launched KNOL.

Few months ago Google has announced that they were working on a new product called KNOL.

KNOL is a shortform derive from KNOWLEDGE.Knols basically are authoritative articles about specific topics, written by people who know about those subjects.

The web contains vast amounts of information, but not everything worth knowing is on the web. An enormous amount of information resides in people's heads: millions of people know useful things and billions more could benefit from that knowledge.

Knol will encourage these people to contribute their knowledge online and make it accessible to everyone. Google has officially launched the KNOL on 23rd July, 2008 and is now available to everyone.

You can find article and topics on every subject at KNOL - http://knol.google.com/

KNOL is definately going to be succesfull product from GOOGLE which is somewhat similar to Wikipedia.
Official Google Blog: Knol is open to everyone

Regards

Afzal Khan
Search Engine Marketing Professional, Blow owner Top Rank SEO Blog

www.afzalkhan.org

Google Ranking Algorithm - Technologies behind Google Ranking Explained

Amit Singhal, Google Fellow explained the Official Google Blog: Technologies behind Google ranking in his latest post published on 16th July, 2008 at Official Google Blog

Amit reveals the core technology in Google ranking system comes from the academic field of Information Retrieval (IR).

Google Ranking Algorithm consider various aspects over web page before awarding any ranking for those website URL looking over heavily on below:-

Understanding pages
Understanding queries
Understanding users

At the end of his article he also mention the latest advance that Google Ranking Team made in search is Cross Language Information Retrieval (CLIR).

CLIR allows users to first discover information that is not in their language, and then using Google's translation technology, we make this information accessible. I call this advance: give me what I want in any language.

Don't miss to read more at Official Google Blog: Technologies behind Google ranking