Google Ranking Algorithm - Technologies behind Google Ranking Explained

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Amit Singhal, Google Fellow explained the Official Google Blog: Technologies behind Google ranking in his latest post published on 16th July, 2008 at Official Google Blog

Amit reveals the core technology in Google ranking system comes from the academic field of Information Retrieval (IR).

Google Ranking Algorithm consider various aspects over web page before awarding any ranking for those website URL looking over heavily on below:-

Understanding pages
Understanding queries
Understanding users

At the end of his article he also mention the latest advance that Google Ranking Team made in search is Cross Language Information Retrieval (CLIR).

CLIR allows users to first discover information that is not in their language, and then using Google's translation technology, we make this information accessible. I call this advance: give me what I want in any language.

Don't miss to read more at Official Google Blog: Technologies behind Google ranking

Marc Chagall - Google Displays Marc Chagall Logo - Marc Chagall Birthdays on Top Rank SEO Blog

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Marc Chagall - Google Displays Marc Chagall Logo - Marc Chagall Birthdays on Top Rank SEO Blog - by Afzal Khan

Google Celebrates Marc Chagall birthday and displays it on his Search Home Page as on 7th July, 2008, So here comes Google new logo in honor's to Marc Chagall - the great artist’s Birthday.




MARC CHAGALL Bio

Birth name: Moishe Shagal
Born Date: July 7, 1887
Liozna, Russian Empire (now in Belarus)
Died: March 28, 1985 (aged 97)
Saint-Paul de Vence, France
Nationality: Russian-French
Field: Painting
Training: St. Petersburg Society of Art Supporters, Zvantseva School of Drawing and Painting
Works: See List of Chagall's artwork




Marc Chagall as photographed in 1941 by Carl Van Vechten



From Wikipedia, the free encyclopedia about Marc Chagall - Biography
Marc Chagall was born Moishe Shagal (Shagal is a dialectal, North-Eastern Yiddish variant of the surname "Segal"); his name was rendered in the Russian language as Mark Zakharovich Shagalov. Chagall was born in Liozno, near Vitebsk, Belarus, the eldest of nine children in the close-knit Jewish family led by his father Khatskl (Zakhar) Shagal, a herring merchant, and his mother, Feige-Ite. This period of his life, described as happy though impoverished, appears in references throughout Chagall's work. Currently the Shagal's house on Pokrovskaya Street in Vitebsk is restored as part of the Marc Chagall's Museum.[1]

Some of Marc Chagall Painting's:

After he began studying painting in 1906 under famed local artist Yehuda Pen, Chagall moved to St. Petersburg some months later, in 1907. There he joined the school of the "Society of Art Supporters" and studied under Nikolai Roerich, encountering artists of every school and style. From 1908-1910 Chagall studied under Leon Bakst at the Zvantseva School of Drawing and Painting.

Click here to read more about Marc Chagall at Wikipedia

Continuing Google's new innovative way of displaying logo based on special event's for particular day. Previously we have seen Google honoring "Theodore Harold Maiman", "Walter Gropius", "Sir Edmund Hillary" logo's adding to this we have now "Marc Chagall" logo's.


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Enjoy!

Afzal Khan – Search Engine Marketing Professional

Interactive Marketing – What, Where, When to use Interactive Marketing

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Whenever I heard this term “Interactive Marketing”, it always create buzz over my head. So I thought it’s good to write over this topic. What marketer’s has to say about this another aspect of Marketing?

On doing Google search for this term I land on to some good Blogs, which definitely influenced their users and shows the interactive aspects over their website/Blogs.

If someone ask me about “What is Interactive” I would say it’s like something which is capable of acting on or influencing two way communication or “a term that describes the mode of transaction with a particular information service.” (Define: interactive)

People always debate on marketing topics, to some marketing means getting sales, for some marketing is doing promotions & advertising, for few marketing is a way to create Brand.

If we look Marketing in detail it involve all such aspects that are Sales, Promotion & Advertising, PR (Press & Public Release) Offline/Online all are integral part of Marketing. Marketing actually covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all whether you are targeting offline or online customer...

Interactive Marketing is also a part of your marketing strategy efforts; if you are planning to target customer’s online. Interactive Marketing is a practice where you care to respond user’s views and plan your strategy in that direction. Interactive Marketing makes it possible to get instant & live feedback from your user, offers lively environment to overcome product deficiencies. You need to listen for customer reaction in Interactive Marketing.

So if you are planning to make your website Interactive, listen for what your readers & Customer has to Say!

Don’t ever ignore them! If you really want to mark you’re presences online by employing interactive marketing tools.

Many of us for research work land to Wikipedia, me too explored Wiki where they define Interactive Marketing as below, hope it will be more useful than my blog post J

Source: WikiPedia

“Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996). Interactive marketing is not synonymous with online marketing, although interactive marketing processes are facilitated by internet technology. The ability to remember what the customer has said is made easier when we can collect customer information online and we can communicate with our customer more easily using the speed of the internet.

Amazon.com is an excellent example of the use of interactive marketing, as customers record their preferences and are shown book selections that match not only their preferences but recent purchases.”

Regards

Afzal Khan (aka “Afzee”)