This new logo is "Google First Laser Invention Logo"
What encouraged me & given thought to publish this post is something unique about this LOGO. Previously whenever Google has changed their logo it was always inline with there basic brand identity logo like below:-
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY5qw989u0ekz-Ltl29ywnaKIZyLAyww7_hHvBbWe7b4j8TOM8Pfc6HRWF5zKD_MgyCcvJLsXBVEAtYwhbbsTknP4Lhnv24LfkbJnHbn-wBt7rCDkUilEAbvo5ltPhns6YZPy4/s400-rw/Google-images.jpg)
Isn't it very different from previous Logo's. If google ask me to share my view's I would say it is not that much pleasing & remarkable in comparison to previous ones.
I tried to figure out Google's Message which they might want to convey by displaying this logo. It will be Google is like "Laser Rays" which is intense, coherent, directional and very pure to penetrate and can rule any Industry.
Or Google Search Engine is like that concentrates user search beheaviour into an intense, narrow results by using their Algorithm used to destroy other search engines & un-ehtical results.
But hey wait.....Does Google care for my view's :-)
Supportive Screenshot:![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjExMlZaDh2MPLuV3aQFkSA3OVskNbdSgBL9oX6G1MF8LNxr_ykRfz6_lYNKVenynsOZyAlQlMc4kqcyxptPOEqjjiU8rJhYSsU36QquNXIUnCW1nA25E8qnUVMmiSMI3A24HK0/s400-rw/Google+Laser+Screnshot.jpg)
Google's Search Engine ScreenShot taken on 17th May 2008 at 01:05 am (GMT +5:30)